Flexible Friday #27 Surprise Package!

Scary Baby got a package in the mail from Granny. It arrived after the holidays but before her birthday. Bonus for the unexpected surprise factor!

Talk about some brilliant marketing. This must be advertised in the 9-10 year old demographic as I saw that blog friend Rhonda’s son had requested this very item for his 10th birthday.

Somehow the commercials really spoke to this age group. They must have bought lots of ad space on Nickelodeon.

Have you guessed what they were advertising?

Go ahead.

Scroll down.

See if you’re right.

And admit if you already own one.

Don’t be shy.

Have you seen the ads?

Don’t despair, you can watch the ad online right here.

Even after seeing the ad once or twice, I didn’t think for a minute, “I really would love a blanket that has sleeves!”

I mean really, who knew that conventional blankets caused so much trouble and frustration?!

But the tween kids know. They really want/need a blanket that has sleeves.

Scary Baby ripped the brown paper off the box and absolutely beamed when she discovered she was now the proud owner of a Snuggie with bonus booklight!

She didn’t hesitate to model her new wardrobe addition blanket.

It looks like a monk robe in fleece if you ask me. But what do I know about fashion?

The 9-10 year old market isn’t the only age group they targeted…

Because when The Grunter came in and saw the Snuggie box, he declared with a tear in his eye:

“Who got a snuggie? I WANT A SNUGGIE.”

Okay, he didn’t really cry but he was jealous.

And we have found it in the darling twins’ room too.

In her defense, Granny wasn’t playing favorites. I don’t think she knew.

P.S. Upon re-reading this and because I’m sometimes slow, back in my day a “snuggie” did not mean “blanket that has sleeves.” Anyone?

P.S.S.S. HAPPY BIRTHDAY TO MY *BABY* SISTER!!!!! She who turns 4-0 on Valentine’s Day and is in total denial 😉